Wacoal ; Simpru (2020)
Re-designed (2023)![](https://freight.cargo.site/t/original/i/7607a321a921f1dbc1984c5f2d799f54071a115cecfa213e57e6c0fd1f261d57/ipad-pro-2020-mockup-v12-front-view-copy.png)
Client work for a Japanese company called Wacoal during the last year of university collaboration project. Wacoal wanted to create a new sub-brand and creating new brand for worldwide clients as the target.
Research Process
![](https://freight.cargo.site/t/original/i/242bd5f49ed575f670b43e5d156d1246bd598eaeabbfdfd4319f995695f9739b/wacoal.png)
Prototype
Style Guide
![]()
Grid System
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Design Outcome
![](https://freight.cargo.site/t/original/i/cb201ac8d5dafea38cad5e7b711011fd4bb2fa78ffd0ee0b475493f209934394/_web-design.png)
![](https://freight.cargo.site/t/original/i/6123ebe18d8a46109c25970caae6572fbcb210e409bd54bf7194f7cf6b2f57f6/_web-design-2.png)
![](https://freight.cargo.site/t/original/i/ee961a531b22ed96e8b896118a34f92080d0dfea99beaa2eb270ba22775eb56f/_web-design-4.png)
Style Guide
![](https://freight.cargo.site/t/original/i/fd311ad99a8891759f63d06a3c1ddd9c4c325b113face85856247c305b942695/style-guide.png)
Grid System
![](https://freight.cargo.site/t/original/i/8cd60b487af7bd57cd66dd69d4e0e7b4b08bc700e23bb30d59f8c7998a6c7632/wacoal-grid-system.png)
Design Outcome
About page
![](https://freight.cargo.site/t/original/i/0d1e75d4e1f490fc8b6e10b1962f915c3bfb049ce0b61a01f99e71c896b3a5f4/_web-design-3-copy.png)
Main page
![](https://freight.cargo.site/t/original/i/7a6062baeb51442c696d734e2b5acc975b8b73456ad0d55915bc5792150b12c1/_web-design-copy.png)
Shopping page
![](https://freight.cargo.site/t/original/i/fb4976a0c0bd691bf7c984bc1f8389996c60b925a2906531c8ec1885f1471de9/_web-design-4-copy.png)